Many companies find themselves overspending on referral leads, often to the tune of hundreds of dollars each month. These leads can be sold to competitors, resulting in wasted resources, and they may not always be qualified, prompting further unnecessary purchases. Frustrated with their referral partners, many businesses are on the lookout for better options. Alita offers a solution by charging a fixed monthly fee rather than a per-lead cost, allowing companies to save money by capturing leads directly.