Why Referral Leads Are Draining Your Budget
Companies overspend on referral leads that may be unqualified or sold to competitors. Alita’s fixed monthly model saves money by capturing leads directly.
Many companies find themselves overspending on referral leads, often to the tune of hundreds of dollars each month. These leads can be sold to competitors, resulting in wasted resources, and they may not always be qualified, prompting further unnecessary purchases. Frustrated with their referral partners, many businesses are on the lookout for better options. Alita offers a solution by charging a fixed monthly fee rather than a per-lead cost, allowing companies to save money by capturing leads directly.
Transcript
Companies that are using referral partners are definitely overspending on leads, some of hundreds of dollars, not thousands per month. And at the same time, they're finding that these leads are also being sold to their direct competition. So they're spending a lot of money finding out that these people may or may not even be qualified for what they're looking for, then they have to buy more leads. And then once they finally do find a good lead that they just purchased, they'll find that they just took a tour at the community next door yesterday. So because of that, a lot of people are not very happy with the referral partners and are actively trying to look for other ways around buying their leads in that aspect. One of the great things about Alida and the ROI it's able to provide is we're not charging for a lead. We have a strict per month fee, and every single lead that is able to come through is then qualified by Alida, and it's only going to your organization. Because of that, we have had companies that we work with actually cancel their monthly payments to companies like A Place for Mom and other referring drinkers and really save a lot of money by organically driving website traffic to their own website and then Alida taking over and capturing that leads information for
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