The One Shift That Will Separate Winners in 2026

Brett emphasizes the importance of being constantly available for sales, marketing, and admissions teams in 2026. He talks about how staying ahead of the competition will be crucial, and leveraging AI can facilitate this by providing round-the-clock support. By ensuring immediate responses to inquiries and setting up meetings at any time, teams can offer potential clients and caregivers the gratification they seek, even when others are offline.