Spending on Ads? Here's Why It’s Not Working

Matt emphasizes the importance of a well-designed website as the digital face of an organization, crucial for attracting clients and potential employees. It highlights that while organizations invest heavily in marketing, effective lead intake technology and engagement strategies are essential for growth. Without proper systems to capture interest, spending on ads can be wasteful, leading to missed opportunities. The message is clear: money spent on advertising is futile without a solid follow-up mechanism in place.