Spending on Ads? Here's Why It’s Not Working
Matt stresses that without strong lead intake systems, ad spend is wasted. A well-designed website and engagement tools are vital for growth.
Matt emphasizes the importance of a well-designed website as the digital face of an organization, crucial for attracting clients and potential employees. It highlights that while organizations invest heavily in marketing, effective lead intake technology and engagement strategies are essential for growth. Without proper systems to capture interest, spending on ads can be wasteful, leading to missed opportunities. The message is clear: money spent on advertising is futile without a solid follow-up mechanism in place.
Transcript
In today's day and age, your website is the digital face of your organization. If someone's looking to get care for a loved one, they're going to your website. If someone is looking to come work at your organization, they're going to check out your website. You're spent thousands of dollars building your website. You spent thousands, sometimes tens of thousands on ads, on SEO, on marketing to bring people into your organization. But if you don't have the right technology set up to intake those leads, to give someone a wave and say, hey. I'm over here. Let's schedule a tour. Let's schedule a care consultation. Let's book an interview. You're missing out on tons and tons of leads. I always tell people, you could spend as much as you'd like on ads, but if you don't have the right system set up to capture those people visiting your organization from those ads, that's just money going into the wind.
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