Fixing the Missed Opportunity on Your Website

The long term care industry and health care in particular, dropped the ball on really looking at conversions and monetization of people coming to their websites and doing what they're driving them. They're they're spending hundreds of thousands of dollars creating traffic to get people to their websites. And then kind of nothing happens. I think this is a very big gap and a huge missed opportunity. And this is where a leader really excels. We make sure that a prospective patient or a prospective employee have all the resources that they need in order to get to that next stage. So there's no questions left unanswered. I think by the time that the interviews or site visits get scheduled, a lot of the information they've been trying to gather has already been provided to them. They've answered a lot of the questions. So the process of walking into your facility, getting that tour is significantly more likely to actually become a resident or become a patient. Same thing with your employees. They know what your organization is about. They know what the pay rates are. They've answered a lot of the questions that they have through their interaction with the leader. And you've got all the information you need about them to make a series of decisions whether or not they're the right employee for you as well. I think we make a lot of that possible where before it was a lot harder. A lot of that was happening at the time of the interview, and you never really knew if the candidate was that serious.