75% of Leads Are Gone Before You Call Back

My name is Brett Sedita, and I'm the director of business development at Alita. What's going on in the marketplace right now is finding the competition in the area to get to the clients first. A stat that we're hearing is that about seventy five percent are going with the first option that's available to them. So because of that, it's never been more powerful and important to really get ahead of the competition by acting on leads quicker and connecting with them before anybody else does. You You can spend as much money as you want on SEO, marketing, bringing people to your website. If you don't have the proper channels to collect that information from those people, then you're just wasting a lot of money. What's happening is when people land on a company website, the only two options that they have are contact us forms and phone numbers. There tends to be a huge disconnect. What happens is people will call and a lot of the times leave a message, especially if it's after hours later in the day or on weekends. And really nobody's getting back to those individuals until the next day, especially if we're talking about a Friday afternoon and maybe it's four o'clock and the team is kind of checked out for the day and really for the week. What we see is those contact us forms, they may not be getting answered until Tuesday morning, right, or Monday afternoon after the weekend, and the team member has gone through their inbox, went through everything else that may have been more important. Right? And by then, this person's already talked to you, three other companies.