75% of Leads Are Gone Before You Call Back

Brett highlights that approximately seventy-five percent of potential leads choose the first option available to them, emphasizing the importance of acting quickly to stay competitive. He points out that many companies fail to respond to inquiries promptly, often leaving potential customers waiting for a callback until the next day. This delay can result in lost opportunities, as individuals may have already engaged with other companies by the time they receive a response. The disconnect between customer inquiries and timely follow-ups is a significant issue that can lead to wasted resources.