4 min read
Founder of Mary Furlong & Associates joins Alita to accelerate innovation across the Longevity Economy and advance empathetic AI in care.
Co-Founder & CEO
Charleston, SC – Alita, the always-on AI agent purpose-built for senior care, officially welcomes Mary Furlong, Founder and CEO of Mary Furlong & Associates (MFA), to its Advisory Board. Built for an industry under immense strain, Alita brings a new layer of empathetic automation to staffing, sales, and admissions workflows, helping providers turn more conversations into care outcomes, automatically, 24/7.
Furlong, one of the most recognized pioneers in the $8.3 trillion Longevity Economy, brings decades of expertise helping companies and investors navigate the aging innovation landscape. Through her firm, Mary Furlong & Associates, she has guided hundreds of startups and Fortune 500 brands with go-to-market strategy, capital connections, and thought-leadership platforms that shape the future of aging and care.
A serial entrepreneur and author, Furlong has raised more than $250 million in venture financing and corporate sponsorships for AgeTech ventures. She previously founded SeniorNet.org and ThirdAge Media, and for over 20 years has produced the industry’s leading events, including the What’s Next Longevity Summit and Boomer Business Summit, bringing together entrepreneurs, investors, and thought leaders driving growth in the longevity marketplace.
“Mary has been setting the standard for innovation in the Longevity Marketplace for decades,” said Matt Rosa, Co-Founder and CEO of Alita. “Her insight, network, and vision for the future of aging will help guide Alita as we continue to scale our impact—helping senior care providers respond faster, hire smarter, and focus more time on people, not paperwork.”
“I’ve spent my career helping innovators bridge the gap between vision and meaningful impact,” said Mary Furlong. “Alita’s mission to empower care through empathetic AI is exactly what the industry needs right now. I’m thrilled to join their efforts to advance innovation and compassion in care.”
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About Alita
Alita is the AI-powered agent purpose-built for senior care. We help providers streamline staffing, sales, and admissions, so no job applicant, referral, or family inquiry ever falls through the cracks. Alita responds instantly, 24/7, answering questions, qualifying for fit, and booking tours, consultations, and interviews directly onto your team’s calendar.
Trained for empathy and fluent in over 100 languages, Alita converts every interaction into real outcomes while giving your staff back their time. No chasing. No no-shows. No missed opportunities.
We’re proud to be Turning Conversations Into Care™. For more information, visit www.alitahealth.ai
Summary
Alita has appointed Mary Furlong — a trailblazer in the Longevity Economy and founder of Mary Furlong & Associates — to its Advisory Board. Known for her decades of leadership in aging innovation, strategic scaling, and capital connections, Furlong brings deep expertise that will help advance Alita’s mission to deliver empathetic, always-on AI for senior care providers. With her guidance, Alita aims to accelerate growth and strengthen its impact across staffing, sales, and admissions workflows in an industry that urgently needs more responsive, human-centered technology.
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Alita Welcomes Longevity Market Pioneer Mary Furlong to Advisory Board
