
Matt Rosa
Co-Founder & CEO, Alita
Matt is a post-acute care pro with nearly a decade in healthcare and a knack for launching new markets coast to coast. He's led high-performing teams and grown some of the largest health tech companies with his deep understanding of post-acute organizations. When he’s not driving business forward, Matt’s probably skiing down a mountain you’ve heard of (or one you haven’t).
Latest from
Matt Rosa

5 min read
Automated Multi-Channel Follow-Up Cuts Caregiver Ghosting
Caregivers apply from their phones, then get followed up with by voicemail. Closing that channel gap is most of the fix.

By
Matt Rosa
Co-Founder & CEO

5 min read
Are Facebook Messenger and Instagram DMs Real Lead Channels for Assisted Living?
The volume is small, the intent is high, and most communities have nobody watching the inbox where those messages land.

By
Matt Rosa
Co-Founder & CEO

5 min read
Memory Care Inquiries Need Qualification, Not Just a Fast Reply
Answering in five minutes is the easy half. Knowing whether your community can actually take this resident is the other half.

By
Matt Rosa
Co-Founder & CEO

5 min read
How Can Healthcare Staffing Agencies Automate Recruiting From First Contact to First Shift?
A practical breakdown of what caregiver recruiting automation looks like in practice, and why speed decides who gets hired first.

By
Matt Rosa
Co-Founder & CEO
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