

5 min read
Where the RN and LPN pools actually sit, what slows a licensed hire down, and how a staffing agency moves before the hospital does.

Co-Founder & CPO
Recruit RNs and LPNs faster by asking license questions first, replying to every applicant within minutes, and settling the compact question up front. In March 2024, AHCA's State of the Sector survey found 89% of nursing homes were actively trying to hire for registered nurse (RN) positions.
Where the RN and LPN Pools Actually Sit
Licensed nurses in post-acute care come from two very different pools, and most recruiting advice treats them as one. According to the U.S. Bureau of Labor Statistics Occupational Outlook Handbook, nursing and residential care facilities employed 37% of licensed practical and licensed vocational nurses in 2025, while hospitals employed 59% of registered nurses. The LPN pool already works on your turf. The RN pool mostly does not.
The numbers are worth sitting with for a minute. In its Occupational Outlook Handbook entry for licensed practical and licensed vocational nurses, BLS reports they held about 666,900 jobs in 2025, with nursing and residential care facilities as the largest single employer and home healthcare services employing 12% of LPNs and LVNs. Add those two settings together and nearly half of working LPNs and LVNs are already in long-term or home-based care. When you recruit an LPN for a skilled nursing contract, you are usually moving a nurse sideways, from one post-acute employer to another.
The registered nurse entry tells the opposite story: BLS reports registered nurses held about 3.5 million jobs in 2025, and nursing and residential care facilities employed 6% of registered nurses. An RN who takes a post-acute assignment is, more often than not, changing settings. She is leaving a hospital floor, a shift pattern she knows and a team she has worked with for years. That is a bigger decision than a lateral move, and it needs a different conversation.
Measure (BLS Occupational Outlook Handbook) | Registered nurses | LPNs and LVNs |
|---|---|---|
Jobs held in 2025 | about 3.5 million | about 666,900 |
Share employed by nursing and residential care facilities | 6% | 37% |
Share employed by hospitals | 59% | 16% |
Projected employment growth, 2025 to 2035 | 6% | 3% |
Openings each year, on average, over the decade | about 180,800 | about 51,800 |
For a healthcare staffing agency this is two recruiting jobs, not one. LPN recruiting rewards reach and speed: the candidates are nearby, they know the work, and the agency that answers first usually gets the conversation. RN recruiting into skilled nursing or home health rewards persuasion and follow-through: the candidate is weighing a setting change, and a job post that sits unanswered for two days tells her everything she needs to know about how the placement will go. Alita's hiring agent was built for the first job and turns out to matter just as much for the second, which the rest of this article walks through.
How Tight Is the Market for Licensed Nurses?
Every post-acute employer is competing for the same licensed nurses at the same time, and the licensed roles are the ones they cannot fill. In March 2024, the American Health Care Association's State of the Sector survey found 99% of nursing homes had open jobs, including 89% that were actively trying to hire for registered nurse (RN) positions.
In that March 2024 survey, AHCA also found 94% of facilities said it is difficult to recruit new staff, and 67% of facilities cited a lack of interested or qualified candidates as an extremely big obstacle. Read those two together. The problem facilities describe is not a shortage of applicants in general. It is a shortage of applicants who hold the license the role requires and who are actually interested in the setting.
The openings are large even though growth is modest. BLS projects employment of registered nurses to grow 6% from 2025 to 2035, with about 180,800 openings for registered nurses each year, on average, over the decade. For licensed practical and licensed vocational nurses, BLS projects 3% growth from 2025 to 2035 and about 51,800 openings each year, on average, over the decade. Those openings are the churn a staffing agency lives inside.
The supply side is thinner than the openings suggest. In its 2024 National Nursing Workforce Study, NCSBN found almost 40% of nurses intend to leave the workforce by 2029 (an intention, not a count of departures), and reported that more than 138,000 nurses left the workforce since 2022. NCSBN's own caption puts the 2029 figure at potentially 1.6 million nurses. The study covers the nursing workforce as a whole, so treat it as the climate your recruiters work in rather than a post-acute number.
Put the AHCA and BLS findings side by side and the shape of the RN problem becomes clear. Nearly every nursing home is trying to hire registered nurses, and the registered nurses they want mostly work in hospitals. Demand is concentrated exactly where supply is thinnest. No amount of job-board spend changes that ratio. What changes is whether your agency reaches the RN who is open to a setting change before anyone else does, and whether the conversation she has with you feels like a hospital's slow, forms-first process or like something better.
Why Licensed Hires Stall Between Application and Offer
A licensed nurse's application most often dies in the gap between the click and the first human conversation. In 2023, Indeed found 62% of job seekers said they plan to ghost during future job searches (a survey of job seekers across the U.S., U.K. and Canada who had ghosted an employer before). Nurses with an active license have more options than most of those respondents, and less patience for silence.
Indeed's Ghosting in Hiring report also asked employers what would help: 54% of U.S. employers say improved communication and transparency could prevent job seekers from ghosting, and 43% of employers believe reducing the length of the hiring process could alleviate ghosting. Those are beliefs, not measured results, but they match what a recruiter sees every week. The candidate who hears back in a minute stays. The candidate who hears back on Thursday has usually taken another assignment. We cover the candidate side of this in detail in why caregiver candidates ghost interviews in healthcare staffing, and the same mechanics apply to a nurse with a license.
Licensed roles then add steps an aide hire never has: primary-source license verification, a background check tied to the license number, specialty credentials for the unit, and, for RNs and LPNs crossing state lines, the compact question. Per NCSBN's nursecompact.com, 43 jurisdictions are currently part of the Nurse Licensure Compact (NLC), and a nurse who moves to another compact state must apply for licensure in the new primary state of residence within 60 days. A recruiter who can answer "is my license good in that state?" on the first contact removes the question most likely to stall a cross-state placement.
Picture how this plays out on a Tuesday night. An LPN finishing a double in a nursing home two towns over opens Indeed on her phone at 11:40pm, sees your agency's PRN posting and taps apply. Your recruiter sees it at 8:15 the next morning, between two client calls, and sends a form. She fills it in on Wednesday evening. Someone calls Thursday to ask about her license number and availability, which the form already asked. By the time an interview is offered, a facility with an open LPN line has already texted her directly. Nothing in that sequence was lazy. It was just slower than the market.
See Alita in action
Book a quick demo and watch every inquiry turn into a booked tour, consultation, or interview.
What Does a Fast Licensed-Nurse Hiring Flow Look Like?
Speed matters more in post-acute care than almost anywhere else in healthcare, and the churn is the reason facilities keep calling you. A 2021 Health Affairs study of payroll data from 15,645 U.S. nursing homes found mean annual turnover for total nursing staff of roughly 128% (median 94%).
That Health Affairs study by Gandhi, Yu and Grabowski used 492 million nurse shifts of payroll data, so it describes the whole sector rather than a sample of struggling buildings. Turnover at that level means the facility that just filled its LPN line will need another one soon, and the agency that can produce a licensed, verified, scheduled candidate in days rather than weeks becomes the first call. The flow below is built for that.
Ask the license questions in the first sixty seconds. License type, state of issue, compact status, and whether the license is active and unencumbered. These are the questions that decide whether the rest of the conversation is worth having, so they go first, not on page three of a form. Alita's hiring agent asks them conversationally, on the channel the nurse arrived on, and records the answers in the Hub so your recruiter opens a qualified profile rather than a raw application.
Reply the moment the application lands, on every channel. A nurse who clicks an Indeed posting at midnight should be in a conversation at midnight. Alita's link agents attach to the posting itself, so the click opens a screening chat instead of a form; the mechanics are in turning Indeed clicks into interviews in minutes. The same agent answers your website, SMS, Facebook Messenger and Instagram, and the voice agent picks up the phone when a nurse calls between shifts.
Book the interview inside the same conversation. Once the license answers check out, offer interview slots from your recruiter's real calendar and confirm by text. A qualified RN should never be told "someone will reach out."
Collect the credential packet by text, in pieces. License number, a photo of the card, certifications, two references. Ask for one item at a time over SMS rather than attaching a six-page PDF to an email. The nurse completes it from the parking lot after a shift.
Verify, then keep her warm until the first shift. Run primary-source verification the same day. Then keep the conversation going: shift confirmations, parking, who to ask for on arrival. Silence between offer and first shift is where the second ghosting happens.
Nothing on that list is exotic. What is new is being able to do all of it at 11:40pm for every applicant without adding a night recruiter, and that is the difference between a licensed candidate who shows up and one who took the facility's text instead.
Where the Post-Acute Workforce Is Recovering, and Where It Is Not
The post-acute workforce has recovered unevenly, and that shapes where your candidates come from. AHCA's Nursing Home Workforce Report, January 2026, citing BLS, shows nursing home employment was still 1.7% below February 2020, while hospitals were 10.9% above February 2020 and home health employment was 19.0% above February 2020.
The same AHCA report says nursing homes need 26,500 workers to return to pre-pandemic levels, and that U.S. nursing homes gained more than 40,700 workers in 2025. The direction is good. The gap is still open. The report does not split it by role, but a facility can run a shift short on aides in a way it cannot run a shift without a licensed nurse, which is why the licensed lines are the ones that reach a staffing agency first.
Two practical conclusions follow for a staffing agency. First, home health is the post-acute setting whose workforce has grown most since 2020, and it already employs a meaningful share of LPNs and LVNs, so it is where lateral LPN recruiting into skilled nursing is most likely to find candidates who already know post-acute work. Second, hospital employment grew through the same period, which means the RN you want to recruit has more hospital options than she did in 2020, not fewer. Your pitch to her cannot be "we have shifts." Everyone has shifts. It has to be a specific setting, a specific schedule, a specific facility she can picture, delivered before the hospital recruiter down the road has returned her call.
There is a quieter implication in the NCSBN finding too. A large share of nurses are not weighing one employer against another; they are weighing nursing against leaving. For that nurse, a recruiting process that feels like one more administrative burden confirms the decision to go. A process that feels like a competent person listening to what she wants, even when that person is an AI agent handing off to a recruiter, is a small argument for staying. Our guide to hiring CNAs faster makes the same point for aides; it is more true for licensed staff, who have further to fall and more places to land.
Put the Licensed-Nurse Playbook to Work This Quarter
Start with the audit, not the software. Pull the last ninety days of RN and LPN applications by source, and for each one record the time from application to first human reply and whether a license question was asked before the interview. The audit usually surfaces two things worth fixing: how long the first reply takes, measured in business days, and how late the license conversation happens. Both are fixable this quarter.
Flexibility is the lever the market keeps pointing at. In the same 2023 Indeed report, 36% of employers say offering flexible schedule options may help with ghosting. A staffing agency is, by design, the flexible option in a nurse's job search. The agencies that lose anyway are the ones whose intake process is less flexible than their shifts: office-hours callbacks, PDFs, three separate forms asking for the same license number.
Then run the checklist, in this order:
Rewrite your RN and LPN postings so the first three questions a candidate will be asked are license type, state and availability, and say so in the posting.
Put a link agent on every Indeed and job-board posting so the click starts a screening conversation instead of a form.
Give your website and your phone line the same screening conversation, around the clock, so a nurse who calls at 6am after a night shift reaches something better than voicemail.
Move the credential packet to SMS, one item per message, with automatic reminders.
Track time-to-first-reply and time-to-verified-license as the two numbers your recruiting team is measured on, alongside placements.
Alita handles the first three items for healthcare staffing agencies today: screening across web, SMS, voice, social and link agents, interview booking from your recruiters' calendars, and a Hub that shows every licensed candidate's status in one place. The healthcare staffing agencies page walks through the flow for providers and clinicians end to end.
Why operators choose Alita covers the part this article has been circling: the recruiter still does the recruiting, and the agent makes sure there is a verified, interested, scheduled nurse to recruit. If your agency's contracts are also slipping on the client side, how staffing agencies lose contracts to slow follow-up covers the other half of the same problem.
The licensed nurse you need applied last night. The only question is who answered.
Summary
Recruiting RNs and LPNs for post-acute care is two different jobs. BLS employer data put the largest share of LPN and LVN jobs in nursing and residential care facilities, so LPN recruiting is a lateral move won on reach and speed, while most RN jobs are in hospitals, so RN recruiting is a setting change won on a fast, specific conversation. The market is tight on both: AHCA's March 2024 survey found nearly every nursing home hiring, most of them for registered nurses, and NCSBN's 2024 workforce study found a large share of nurses intending to leave the workforce by 2029. Licensed hires stall in the gap between the click and the first human reply, and in the license, compact and credential steps that aide hires never face, so ask the license questions first, reply within minutes on every channel including Indeed link agents, book the interview in the same conversation and keep the nurse warm until the first shift. Alita does the screening, license questions and scheduling around the clock so your recruiters spend their time on qualified, licensed, interested nurses.
More from Alita
See all blog posts
4 min read
Why AI Chat Agents Outperform Offshore Human Agents in Home Care

2 min read
Alita Accepted into AgeTech Collaborative™ from AARP Accelerator Program

5 min read
15 High-Impact Places to Display Positive Reviews for Home Care Agencies

5 min read
The Essential Guide to Google Reviews for Home Care Providers

8 min read
The Essential Guide to Ranking on Google: For Home Care Providers

4 min read
Alita Welcomes Longevity Market Pioneer Mary Furlong to Advisory Board

