
3 min read
Jul 2, 2025
Smart routing improves conversions by personalizing conversations based on user intent.

VP of Product
Why Misrouted Traffic Hurts Conversions
Most senior care and home health websites serve two distinct audiences: people looking for jobs and people looking for care. When both are funneled into the same intake forms or contact pages, confusion grows:
Job seekers drop off when they can’t find a clear path to apply
Families get frustrated when asked for résumés or availability
Your team wastes time manually sorting leads
Every mismatch is a missed opportunity.
How Chat Agents Instantly Read User Intent
Modern AI agents like Alita use NLP (natural language processing) trained on healthcare-specific datasets. For example:
Job seekers ask, “Are you hiring CNAs?”, “How do I apply?”, or “Do you need weekend help?”
Families say, “My dad needs memory care,” or “Do you accept Medicare?”
Alita identifies these differences in real time and responds accordingly—before anyone hits a dead end.
Dynamic Routing = Higher Conversion
Once the AI understands the user’s intent, it activates a purpose-built workflow. For job seekers, that might include collecting certifications, location preferences, and availability. For families, it means answering questions about services, insurance, and availability.
This dynamic branching increases completion rates and keeps users engaged—no confusion, no form fatigue.
No More Manual Sorting or Guesswork
Without AI chat, teams often rely on generic forms or overworked front desks to sort incoming traffic. That means missed candidates, delayed care inquiries, and unnecessary back-and-forth. Alita automates this classification instantly, saving hours of admin time every week.
Built Specifically for Post-Acute Providers
Alita’s AI agents aren’t generic widgets—they’re trained specifically for senior care, home health, hospice, and staffing. That means they understand job roles (RN, CNA, LPN), payer types (Medicare, Medicaid), and intake requirements unique to your workflows.
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Use Cases: What Alita Handles With Dual Routing
Recruiting:
Screen CNAs, LPNs, and RNs
Capture license, experience, and availability
Book interviews instantly
Family Intake:
Answer care availability and costs
Pre-qualify insurance and referral info
Schedule tours or assessments
After-Hours Support:
Capture leads and inquiries 24/7
Eliminate missed calls during evenings and weekends
Measurable Impact on Conversion Funnel
3x increase in completed applications
2x higher family inquiry response rate
90%+ classification accuracy within first 2 messages
Fewer bounce rates from homepage traffic
Start your free 30-day trial—no credit card required.
Key Questions, Answered
Summary
AI chat agents like Alita are purpose-built to identify whether a visitor is a job seeker or a family looking for care. By instantly routing users into the right flow, they reduce confusion, increase conversions, and save staff time—day or night.
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